Real-time RFM Analysis

We’ll need to perform RFM analysis on all identities to measure their value, and offer rewards based on RFM value. This data will help empower StudentHub, Plugn, and Plugn customers.

RFM Analysis and Customer Segmentation using Looker, dbt and Google BigQuery - Rittman Analytics

Snowflake Data Warehouse on Amazon Web Services (AWS)

Notes